How KASAM turned Kandhamal turmeric into sought-after product

Kandhamal turmeric, organically grown by tribal farmers for centuries, faced distress sales until KASAM’s establishment in 1998. This organization procures, processes, and markets the turmeric, ensuring fair prices (above MSP) and exporting globally. KASAM’s efforts, including securing a GI tag, have significantly improved farmers’ livelihoods and boosted organic production.